Starting August 18, Chick-fil-A is giving snack time an upgrade with the return of its Original Flavor Waffle Potato Chips, now thicker-cut for extra crunch and sprinkled with a touch of sea salt. Additionally, the company is launching its first flavored chip. The new Chick-fil-A Sauce Waffle Potato Chips are inspired by the restaurant’s beloved tangy, smoky signature sauce.
Both varieties will be available in 1.5-ounce bags at Chick-fil-A restaurants nationwide, whether ordered as a side to your favorite meal or enjoyed on their own. They’ll join the menu as a permanent item, ensuring customers can grab them year-round.
Later this fall, the chips will also make their way to grocery store shelves in 7-ounce bags at select Publix, Kroger, and Walmart locations across the Atlantic and Southeast regions, expanding Chick-fil-A’s growing lineup of retail products that already includes its popular bottled sauces and dressings.
Image Credit: Chick-fil-A
What's Driving This Trend
- Flavor-driven Snack Innovation
- The introduction of chips flavored with signature sauces reflects a growing trend towards unique, branded taste experiences in snack foods.
- Qsr-branded Retail Products
- Quick-service restaurants are increasingly venturing into retail spaces, offering products like chips to capitalize on their established brand popularity.
- Expansion of Signature Flavors
- There is a notable trend of restaurants developing new products that incorporate distinctive flavors from their menus, enhancing brand loyalty and consumer engagement.
Who This Affects Most
- Snack Food Industry
- The snack food industry is seeing disruptive innovation with quick-service restaurants leveraging their signature flavors to create new, branded products.
- Retail Grocery Sector
- Retail grocery outlets are embracing partnerships with quick-service restaurants, bringing exclusive, branded food items to consumers outside of typical dining experiences.
- Quick-service Restaurant Industry
- The quick-service restaurant industry is diversifying product offerings beyond traditional dining, moving into the retail space with snack innovations.
