With Halloween just around the corner, many brands have launched new and delicious candies, including the Salted Caramel Milky Way bars. The bar is made with a blend of milk chocolate, nougat, though, and salt alongside the caramel.
The new chocolate bar is sure to dazzle your taste buds and have you craving more. According to a recent study, this is due to the bar's salted caramel that's set to activate our "hedonic escalation" which is “the increased liking of each additional bite of palatable food.”
Consumers can buy the mouthwatering Salted Caramel Milky Way bars in a 3.16-ounce 'Share Size' at retailers. The brand announced the bars will be available nationwide in single sizes (1.56 ounces) and in Fun Size six-pack (3.38 ounces) in January of 2020.
Key Themes Behind This Trend
- Salted Caramel Chocolate Bars
- Opportunity for brands to explore unique flavor combinations and capitalize on the popularity of salted caramel.
- Palatable Food Activation
- Opportunity to develop food products that stimulate hedonic escalation, leading to increased consumer enjoyment and cravings.
- Convenient Candy Packaging
- Opportunity for candy brands to offer different packaging options like share sizes and fun-size packs to cater to various consumer preferences.
Where This Applies
- Chocolate Manufacturing
- Innovation in the chocolate industry to create decadent caramel chocolate bars and introduce new exciting flavors.
- Candy Retail
- Retailers can leverage the demand for new candy flavors by stocking up on salted caramel Milky Way bars and other innovative chocolate products.
- Food Packaging
- Opportunity for packaging companies to develop convenient and appealing packaging solutions for candy brands, such as share sizes and fun-size packs.
