Following the success of its conveniently packaged, ready-to-drink Collagen Waters, Vital Protein decided to develop an all-new and nutritionally rich product to help consumers sustain themselves in between meals. The brand's new Collagen Bars are made with just a few simple ingredients, including grass-fed, pasture-raised bovine collagen, and avoid the use of gluten, dairy, soy, cane sugar, high-fructose corn syrup and added flavors.
The Vital Proteins Collagen Bars are available in a total of six flavors, including: Peanut Butter Chocolate, Raspberry Lemon, Lemon Vanilla, Mint Chocolate Chip, Mixed Berry, and Chocolate Almond Sea Salt. Each bar contains 15 grams of collagen, which sets these products apart because they offer the most collagen per bar of any product on the market.
What's Driving This Trend
- Clean Label Snacks
- The rise of clean label snacks presents an opportunity for companies to develop products that are free from artificial ingredients and allergens.
- High Collagen Products
- The demand for high collagen products is increasing, creating a market for innovative snacks that offer a substantial amount of collagen per serving.
- Convenient Nutrition
- Consumers are seeking convenient and nutritious snack options, prompting the development of products like collagen bars that provide a healthy and satisfying on-the-go option.
Who This Affects Most
- Nutritional Snacks
- The nutritional snacks industry can leverage the trend of clean label and high collagen products to create innovative and market-disrupting snack options.
- Health and Wellness
- In the health and wellness industry, there is an opportunity to tap into the demand for convenient nutrition by developing products that cater to consumers' dietary needs and preferences.
- Functional Foods
- Functional food businesses can explore the market potential of collagen bars as a functional and nutritious snack option that supports skin health and overall wellness.
