At The New York Times Food Festival, Mastercard created two original macaron flavors to help people discover the 'Taste of Priceless.' The bright macarons—Passion and Optimism—boast the colors and the natural shape of the Mastercard logo, and invite consumers to interact with the credit card brand through a multi-sensory experience.
The delicate Ladurée macarons were developed by Kreëmart using the Papillae Questionnaire, which translates identity into taste. While the Passion macaron shares the flavor of custard apple, the Optimism macaron tastes of bright and citrusy yuzu.
Recently, Mastercard opened the doors to its immersive flagship restaurant in NYC called Priceless, which is only open to Mastercard cardholders. Over the last few years, Mastercard has been diving into more and more multi-sensory experiences, especially through food.