The artisanal bakery is highly sought after, especially in cultures that value the art behind the craft and are eager to experience something uniquely personal. P1 is geared to deliver that. The business opened in June of 2019, in the 18th arrondissement of Paris. The business model of the artisanal bakery goes beyond crafting premium edible goods, however. In fact, P1 extends particularly into the sustainable and the ethical. Founder Julien Cantenot is concerned with assuring “qualitative and responsible supply chain,” as well as “engage[ment] in social initiatives.” Moreover, the artisanal bakery also boasts bakery workshops where individuals can learn how to make their own bread.
P1’s aesthetic identity has been carefully crafted and arranged by Parisian design agency Brand Brothers. The firm based the entire design “on an architectural monogram,” which ensured a classy appearance.