Puratos UK Sapore Sally is Sustainably Sourced
Michael Hemsworth — February 3, 2024 — Lifestyle
Puratos UK Sapore Sally has been announced by the bakery brand as a regeneratively farmed flour-based sourdough solution that's locally sourced and sustainable. The sourdough is reported to have a creamy, tangy flavor profile that will elevate the flavor of any bread, while also helping to enhance the flavor of sourdough when used as a supplement. The flour used in the formulation is sourced from Wildfarmed, which comes from more than 100 farmers in the UK and France who use regenerative processes to improve soil conditions and farm biodiversity.
Marketing Director Philippa Knight commented on the Puratos UK Sapore Sally saying, "Consumer demand for traditional ingredients like sourdough shows no sign of slowing down, and the craving for natural, healthy breads is palpable. But we also need to look to the future and how we can lessen the impact that food production has on the environment. Sapore Sally is one such solution, acting as a springboard for more responsibly manufactured bakery products and offering customers and consumers ‘seed to sourdough’ transparency."
Image Credit: Puratos UK
Marketing Director Philippa Knight commented on the Puratos UK Sapore Sally saying, "Consumer demand for traditional ingredients like sourdough shows no sign of slowing down, and the craving for natural, healthy breads is palpable. But we also need to look to the future and how we can lessen the impact that food production has on the environment. Sapore Sally is one such solution, acting as a springboard for more responsibly manufactured bakery products and offering customers and consumers ‘seed to sourdough’ transparency."
Image Credit: Puratos UK
Trend Themes
1. Regeneratively Farmed Flour - The use of regeneratively farmed flour in Sapore Sally presents an opportunity for sustainable and locally sourced bakery products.
2. Sustainable Sourdough - The development of a sustainable sourdough solution like Sapore Sally addresses the growing consumer demand for natural and healthy bread options.
3. Seed to Sourdough Transparency - Sapore Sally's focus on 'seed to sourdough' transparency offers an opportunity for customers to make more informed choices and support responsible food production.
Industry Implications
1. Bakery - The bakery industry can leverage regeneratively farmed flour and sustainable sourdough solutions like Sapore Sally to meet the demand for environmentally friendly bread products.
2. Flour Farming - The adoption of regenerative processes by flour farmers, as showcased in the sourcing of flour for Sapore Sally, presents an opportunity to improve soil conditions and farm biodiversity.
3. Food Production - Sapore Sally's emphasis on transparency in the production process highlights the need for responsible and sustainable practices in the wider food production industry.
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