With fall just around the corner, fans of the famed coffee brand Starbucks are already indulging in the brand's renowned Pumpkin Spice Latte, and in an effort to focus on convenience and speed, Starbucks is opening a pick-up-only store in Manhattan.
The new location will only cater to customers who have pre-ordered their beverage of choice through Starbucks' online ordering app. The new decision by the company should come as no surprise as the brand has been a leader in the mobile food ordering front and the on-demand delivery service that was recently established with Uber Eats in the quick-serve industry.
The success of the new Starbucks pick-up-only store will go a long way to divulge the buying preferences of consumers in the quick-serve sector.
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