Leaf Jerky launched at this year's Natural Products Expo East, introducing a brand-new plant-based meat snack alternative that's conveniently packaged for on-the-go consumption. The idea for the product began with the desire to create a vegan snack that could be shared with meat eaters with a focus on health and eco-friendly values. According to Leaf Jerky founder Amy Shouldice, "Leaf Jerky is an easy, familiar, ready-to-savor option for vegans, vegetarians and flexitarians alike."
The soy-based jerky snack uses less natural resources to produce than conventional jerky products and is sold in single-serve portions that share 11 grams of plant-based protein. At launch, Leaf Jerky is available in a Cracked Pepper and Herb flavor, although more flavors are expected to be introduced soon.
What's Driving This Trend
- Plant-based Protein Snacks
- Disruptive innovation opportunity: Develop new and innovative plant-based protein snacks to cater to the growing demand for vegan and vegetarian options.
- Convenient On-the-go Snacks
- Disruptive innovation opportunity: Create convenient, single-serve snack options that are easy to consume while on the move.
- Health and Eco-friendly Foods
- Disruptive innovation opportunity: Explore the development of more health-conscious and sustainable food products that align with eco-friendly values.
Who This Affects Most
- Plant-based Food Industry
- Disruptive innovation opportunity: Revolutionize the plant-based food industry by introducing new and exciting plant-based alternatives.
- Snack Food Industry
- Disruptive innovation opportunity: Disrupt the traditional snack food industry by offering healthier and more sustainable snack options.
- Vegan and Vegetarian Food Market
- Disruptive innovation opportunity: Tap into the growing vegan and vegetarian food market by creating innovative and delicious plant-based alternatives.
