The new Jerky from Eat Meati is a vegan snack made from the company’s patented MushroomRoot technology, which uses mycelium strains optimized for food production. The jerky is shelf-stable and comes in three flavors: Original, Peppered, and Sweet Chile. Each serving of jerky provides seven grams of complete protein, dietary fiber, and micronutrients such as vitamins B2, B3, B5, B9, iron, potassium, choline, copper, zinc and magnesium.
The jerky is currently available only through the online Meati Marketplace, where customers can order a three-flavor bundle for $39, including shipping. The bundle contains three pouches of jerky, each holding 2.2 oz or two servings. The company plans to use the feedback from the direct-to-consumer launch to inform its future commercialization strategy. Meati also offers an Innovation Kitchen Subscription for $169 per month, which includes 16 servings of its core products such as steaks and cutlets, as well as at least one new product each month.
Image Credit: Meati
Key Themes Behind This Trend
- Vegan Mushroom Jerkys
- The vegan mushroom jerky provides a plant-based alternative to traditional meat jerky snacks.
- Mushroomroot Technology
- The use of Meati's patented MushroomRoot technology optimizes mycelium strains for food production, offering new possibilities for functional foods.
- Direct-to-consumer Launch
- The direct-to-consumer launch of the jerky allows Meati to gather valuable feedback and shape future commercialization strategies.
Where This Applies
- Plant-based Food
- The vegan mushroom jerky falls within the growing plant-based food industry, catering to consumers seeking alternative protein options.
- Functional Foods
- Meati's MushroomRoot technology opens up opportunities in the functional foods industry, providing a unique way to incorporate mushrooms as a functional ingredient in various products.
- Subscription Model
- The Innovation Kitchen Subscription offered by Meati taps into the subscription service industry, providing a convenient way for customers to regularly access and try new plant-based products.
