Marinated vegetables are often enjoyed as part of a dinnertime meal but Poshi is making it convenient for consumers to enjoy the taste of flavorful veggies on the go with its grab-and-go pouches. The brand begins with cuts of asparagus, artichokes and French beans, and seasons them with a Mediterranean herb blend and extra virgin olive oil to create a salty, savory and satisfying snack. Some of the aromatic herbs that the brand favors include thyme and basil, plus other ingredients like fresh and zesty lime.
The brand's snacks can be purchased individually as part of one-time orders, as part of value packs, or even recurring monthly or bi-monthly subscriptions to keep a constant supply of its low-calorie, healthy marinated vegetable snacks coming into the house.
What's Driving This Trend
- Grab-and-go Snacks
- There is a disruptive innovation opportunity to create convenient and healthy grab-and-go snacks that offer flavorful vegetable options.
- Mediterranean Herb Blends
- There is a disruptive innovation opportunity to develop unique Mediterranean herb blends that can be used to season various types of vegetables.
- Subscription Snack Services
- There is a disruptive innovation opportunity to offer recurring monthly or bi-monthly subscriptions for healthy snack options like marinated vegetables.
Who This Affects Most
- Food Packaging
- There is a disruptive innovation opportunity to create innovative packaging solutions for grab-and-go vegetable snacks that maintain freshness and convenience.
- Condiment and Seasoning
- There is a disruptive innovation opportunity to expand the market for Mediterranean herb blends by offering them as standalone products targeted towards seasoning vegetables.
- Online Grocery Delivery
- There is a disruptive innovation opportunity to partner with online grocery delivery services and offer marinated vegetable snacks as a convenient and healthy option for customers.
