The Coca-Cola Company is on the search for five cutting-edge bartenders to collaborate on its new Signature Mixers collection. These mixologists will be recruited from across the globe alongside local talent from France, Ireland, and Belgium. Once the new recipes have been developed, Coca-Cola will launch pop-up Signature Mixers Open Bars in secret locations across Europe.
A Coca-Cola spokesperson explained: “After the successful launch of Signature Mixers last year, our ambition is to continuously innovate, and create new and exciting taste experiences for discerning drinkers. The Open Bar Project is all about recruiting the best mixologists to craft new flavors to complement the original four Coca-Cola Signature Mixers and ultimately, shine a light on dark spirits mixology, whilst opening up this process to a new audience.”
Image Credit: The Coca-Cola Company
What's Driving This Trend
- Collaborative Mixology
- Collaborating with mixologists from around the world to create new signature mixer flavors.
- Innovative Taste Experiences
- Continuously innovating and creating exciting taste experiences for discerning drinkers.
- Pop-up Open Bars
- Launching pop-up open bars in secret locations across Europe to showcase the new Signature Mixers.
Who This Affects Most
- Beverage Industry
- Opportunity for beverage companies to collaborate with mixologists and create unique flavors.
- Hospitality Industry
- Creating pop-up open bars in secret locations provides unique and immersive experiences for customers.
- Alcohol Industry
- Highlighting dark spirits mixology with new Signature Mixers gives an opportunity for alcohol companies to tap into this trend.
