Positive Beverage's Drinks Boast Vitamins, Calcium & Electrolytes
Laura McQuarrie — March 4, 2020 — Lifestyle
References: PositiveBeverage & newhope
Sparkling beverages have become a popular alternative to soda for their fizzy textures and bold flavors but Positive Beverage offers a better-for-you take on sparkling drinks by packing its recipes with functional ingredients. At Natural Products Expo West, Positive Beverage planned to show its' "simply beneficial" beverages containing potassium electrolytes, Vitamins C, B12 and D, plus calcium, all in a zero-calorie formula that's free from artificial colors, sweeteners and preservatives.
The lightly carbonated drinks are available in refreshing varieties like Mandarin Orange, Tropical Berry, Perfectly Pear and Crisp Cucumber, all of which are prominently labeled as vegan-friendly. In these carbonated water drinks, stevia and erythritol are used to naturally add sweetness without compromising the beneficial formulas, which Positive Beverage describes as free of "unhealthy junk."
The lightly carbonated drinks are available in refreshing varieties like Mandarin Orange, Tropical Berry, Perfectly Pear and Crisp Cucumber, all of which are prominently labeled as vegan-friendly. In these carbonated water drinks, stevia and erythritol are used to naturally add sweetness without compromising the beneficial formulas, which Positive Beverage describes as free of "unhealthy junk."
Trend Themes
1. Functional Ingredients in Sparkling Beverages - There is an opportunity to incorporate functional ingredients such as vitamins, calcium, and electrolytes into sparkling beverages, providing consumers with a better-for-you option.
2. Zero-calorie Sparkling Drinks - The demand for zero-calorie sparkling beverages that are free from artificial colors, sweeteners, and preservatives is growing, presenting an opportunity for companies to offer healthier alternatives to traditional soda.
3. Vegan-friendly Sparkling Beverages - Creating vegan-friendly sparkling beverages using natural sweeteners like stevia and erythritol is a disruptive innovation opportunity in the beverage industry, appealing to health-conscious and ethically-minded consumers.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can explore the incorporation of functional ingredients and the development of zero-calorie options in their sparkling beverage offerings.
2. Natural Products - The natural products industry can capitalize on the growing demand for healthier sparkling drinks by creating beverages with clean labels and vegan-friendly formulations.
3. Health and Wellness - The health and wellness industry can benefit from the production of sparkling beverages that provide functional benefits, such as vitamins, calcium, and electrolytes, to cater to health-conscious consumers.
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