The Sprite Ginger soda has been announced by the brand as a new permanent addition to The Coca-Cola Company's roster of refreshments for curious consumers to try out. The drink is intended to help offer consumers a new refreshment option and help the brand to reinvigorate interest in the iconic soda brand. The soda will launch this month in both original and Zero Sugar varieties to accommodate consumers with different preferences to appreciate.
Sprite Group Brand Director Aaliyah Shafiq spoke to BevNET about the new product saying, "Sprite Ginger is all about offering our consumers and fans variety. These are brands that they already know and love so Sprite Ginger, along with some of the other innovations from our sister brands, offers them more of the variety that follow the trends and tastes that are most important to them right now.”
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