As an alternative to many alcoholic beverages that are full of artificial ingredients, calories and sugar, alcohol brand Crook & Marker is introducing a line of Spiked Sodas with organic alcohol and zero sugar. These alcohol-infused sodas are being introduced in flavors that remind of popular favorites like Root Beer, Classic Cola, Lemon Lime and Ginger Ale.
According to Crook & Marker's founder Ben Weiss, "Soda has become a bad four-letter word in many households across America—not because anyone ever fell out of love with the taste of soda, just the sugar and broken ingredients that came with it." The brand is attempting to get consumers to see soda in a new light with its uniquely positioned product, which is made with its proprietary BaseBrew alcohol crafted from ancient grains and superfoods.
Key Themes Behind This Trend
- Organic Alcohol
- Alcoholic beverage companies can capitalize on the trend towards healthier and more natural ingredients by incorporating organic alcohol into their products.
- Zero-sugar
- Catering to the growing demand for zero-sugar options can lead to disruptive innovation in the alcoholic beverage industry.
- Spiked Sodas
- Alcoholic beverage companies can tap into the market for non-traditional alcoholic products such as spiked sodas to reach more consumers.
Where This Applies
- Alcoholic Beverage
- Alcoholic beverage companies can innovate by introducing healthier and more natural options that appeal to consumers who are conscious about their health and wellness.
- Soft Drink
- Soft drink manufacturers can explore the opportunity of creating non-alcoholic versions of spiked sodas to cater to consumers who want more exciting and unique soft drink options.
- Snack
- Snack companies can collaborate with alcoholic beverage manufacturers to create snack and drink pairings that cater to consumers who want a complete and holistic snacking experience.
