The Marmite Smooth Peanut Butter has been announced by the brand as a followup to the crunchy variety that was launched last year to help make it more applicable to different consumer preferences. The peanut butter is characterized by its free-from profile that contains no added sugar or palm oil, while also featuring a nutritional profile that's rich in B vitamins. The vegetarian-friendly nut spread is available now at Morrisons locations with wider retail availability starting February 3.
Food Brand Experience Director at Unilever Fikerte Woldegiorgis spoke on the new Marmite Smooth Peanut Butter saying, "When it comes to Marmite, people either love it or hate it – similar to the debate over smooth versus crunchy peanut butter. Not only will this new launch provide smooth peanut butter lovers with a brand-new option, drive incremental sales and category growth, it will also see us continue in our mission to provide better breakfast choices."
Marmite Smooth Peanut Butter will be Launched in February
Michael Hemsworth — January 25, 2020 — Marketing
References: unilever & conveniencestore