The Nestlé Smarties Buttons have been announced by the brand as a new option for consumers that will allow them to enjoy the classic flavor and texture of the namesake treat in an alternative format. The product consists of Smarties pieces covered in either white chocolate or milk chocolate and will come in single-serving bags as well as sharing bags. The product will be available through wholesale and convenience store channels to maximize access for consumers.
Smarties Brand Manager Alberto Pisanello spoke on the new Nestlé Smarties Buttons saying, "We know that Smarties hold special memories for so many people, and they are much loved for their bright colours, taste and texture. At the same time, consumers tell us they like their favorite brands to keep things fresh with exciting innovations and new varieties to try. It’s Smarties reimagined, and we are tremendously excited to introduce this new addition to the family. We hope fans love them as much as we do!”