A new range of Jack Link's Meat Bars have been announced by the brand to offer consumers a convenient, low-calorie option for snacking while out of the house. The beef jerky snack line will be expanded with two new flavor varieties including the Blackberry Barbecue and Sweet Habanero, while the chicken bars will be unveiled as an alternative to beef. The chicken options will come in Spicy Chicken and Rotisserie Chicken flavor option.
The Jack Link's Meat Bars are all made with 100% beef or 100% chicken and feature a low-calorie profile that's ideal for those looking to restrict their intake. This includes 80 calories for the beef option and just 70 calories for the chicken along with seven grams of protein and nine grams protein, respectively.
What's Driving This Trend
- Convenient Meat Snacks
- Meat bars are becoming a popular snack option for those looking for convenient protein options on-the-go.
- Expanding Flavor Options
- Brands are expanding their meat snack flavor profiles to cater to a wider range of taste preferences.
- Alternative Protein Sources
- Chicken bars are emerging as an alternative protein source to traditional beef jerky snacks.
Who This Affects Most
- Food and Beverage
- Food and beverage companies can capitalize on the growing demand for convenient and healthy snack options by offering innovative and flavorful meat bars and other on-the-go snack options.
- Fitness and Wellness
- Fitness and wellness companies can tap into the growing trend of consumers seeking low-calorie and high-protein snack options by incorporating meat bars into their product offerings or suggesting them as an ideal post-workout snack.
- Agriculture and Livestock
- As alternative protein sources become increasingly mainstream, agricultural and livestock industries can explore new opportunities in chicken and other protein sources to meet consumer demand and capitalize on emerging trends.
