Iconic quick-serve restaurant Dunkin' recently partnered with Beyond Meat ambassador and Dunkin’ employee of the month Snoop Dogg for an ultra-limited Snoop-inspired menu addition -- the Beyond D-O-Double G Sandwich. This new product is a "sweet and savory" upgrade to Dunkin's Beyond Sausage Sandwich and features 100% plant-based Beyond Sausage patty with egg and cheese atop a sliced glazed donut.
The Beyond D-O-Double G Sandwich will be available at participating Dunkin' locations until January 19, 2020.
Additionally, fans are invited to Dunkin’ for a Beyond Bash with free samples of the Beyond Sausage Sandwich on January 24 and January 25, 2020, from 8 AM to 10 AM (local time) at participating Dunkin’ locations nationwide.
Image Credit: Dunkin'
What's Driving This Trend
- Plant-based Meats
- The rise of plant-based meats like Beyond Sausage presents an opportunity for food companies to create innovative and delicious meat alternatives.
- Celebrity Partnerships
- Collaborations between iconic brands and celebrities, like the partnership between Dunkin' and Snoop Dogg, can create unique menu items that capture consumer attention and drive sales.
- Sweet and Savory Combinations
- The popularity of Donut Burgers suggests a growing demand for unconventional flavor combinations, inspiring food businesses to experiment with unique and unexpected pairings.
Who This Affects Most
- Quick-service Restaurants
- Quick-service restaurants can explore partnerships with plant-based meat companies and celebrities to create buzzworthy limited-time menu items that cater to changing consumer preferences.
- Food Retail
- Food retailers can capitalize on the plant-based meat trend by offering a variety of vegan-friendly products, including innovative sandwiches and burgers that cater to the growing demand for plant-based options.
- Food Innovation
- Companies in the food innovation industry have an opportunity to develop new and innovative products that explore the potential of sweet and savory combinations, catering to consumers' desire for unique and exciting flavor experiences.
