Plant-based matcha energy drink brand MatchaBar is expanding its Hustle line with new flavors, introducing enticing new drinks for those who are seeking refreshment with no added sugar. The matcha energy drinks with real fruit juice are offered in Lemon & Lime, Peach and Mint varieties. With the word "Hustle" front and center on the packaging for this product line, MatchaBar is introducing a celebrity-backed campaign called New Decade, New Hustle starring Billie Eilish and Diplo.
As well as introducing a fresh new look for its products, MatchaBar is launching a direct-to-consumer subscription model and a carbon offset initiative. As MatchaBar co-founder and president Max Fortgang describes, "Similar to what happened in the dairy industry with soy, almond and oat milks, it's exciting to be at the forefront of our category as plant-based options disrupt the energy drink market."
Image Credit: MatchaBar