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Gaming Design Contests

PUBG Boasts a Community Skin Contest for PlayerUnknown’s Battleground

— January 7, 2020 — Marketing
PUBG launches a gaming design contest for one of the most popular releases in recent years. The opportunity pertains to “the massively popular battle royale game PlayerUnknown’s Battlegrounds.”

Players and fans of the game will have the opportunity to try their hand at designing their own skin. The templates for the contest are available for download on PlayerUnknown’s Battlegrounds. The PUBG gaming design contest if first of its kind.

Users will be entered in the contest by posting their creations on social media with the hashtag #PUBGSkinContest. PUBG developers will handpick finalists and the community will be able to vote on the skins. Winners will be selected on March 23, 2020, and will be recognized with a plethora of “special gifts for their impressive work.”


Image Credit: PUBG
Trend Themes
1. Community Design Contests - Disruptive Innovation Opportunity: Businesses can leverage the creativity and engagement of their community by hosting design contests, leading to increased brand loyalty and customer satisfaction.
2. User-generated Content - Disruptive Innovation Opportunity: Companies can tap into the creativity and skills of their users to create unique and personalized products or experiences, fostering a sense of ownership and connection.
3. Gamification of Design - Disruptive Innovation Opportunity: By integrating gamification elements into design processes, businesses can enhance user engagement, motivation, and collaboration, resulting in more innovative and appealing designs.
Industry Implications
1. Gaming - Disruptive Innovation Opportunity: In the gaming industry, design contests can be used to crowdsource innovative and visually appealing game elements, enhancing the overall gaming experience.
2. Fashion - Disruptive Innovation Opportunity: Fashion brands can utilize design contests to encourage user participation, allowing customers to co-create their own clothing or accessory designs, leading to a more personalized and inclusive fashion industry.
3. Marketing and Advertising - Disruptive Innovation Opportunity: Marketing and advertising agencies can employ design contests to engage their audience, generate user-generated content, and create unique campaigns that resonate with customers on a deeper level.
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