GRID and PUBG: Battlegrounds developer KRAFTON have partnered with fantasy esports and betting platform ThriveFantasy to create a fantasy PUBG esports platform. This platform will allow players to generate fantasy rosters, combine player props, and place bets on the outcome of the matchups at the PUBG Esports world finals. ThriveFantasy currently offers sports and esports fantasy leagues for the NBA, NFL, and MLB, along with VALORANT, Dota 2, League of Legends, and CS:GO.
Players will be asked to select 10 lineups for every PUBG match in the tournament, and individuals who place bets on the winning team will receive a real cash prize. GRID, KRAFTON’s official data partner, will provide ThriveFantasy with match analytics for its platform.
Image Credit: KRAFTON, GRID, ThriveFantasy
Key Themes Behind This Trend
- Fantasy Esports Platforms
- Developing fantasy esports platforms that integrate betting and real cash prizes, like the one created by GRID, Krafton, and ThriveFantasy for PUBG World Finals.
- Cross-industry Partnerships
- Encouraging cross-industry partnerships, such as GRID and Krafton's collaboration with ThriveFantasy, to create innovative solutions that cater to a wider range of consumers.
- Data Analytics for Betting
- Creating data analytics tools and solutions to support betting and increase the accuracy of outcome predictions, as demonstrated by GRID's provision of match analytics to ThriveFantasy for the PUBG Esports platform.
Where This Applies
- Esports
- Esports can benefit from creating more engaging and interactive platforms that allow fans to participate in fantasy leagues and betting, as demonstrated by ThriveFantasy's partnership with GRID and Krafton for PUBG World Finals.
- Gaming
- Game developers and publishers can leverage fantasy esports and betting platforms, like the one created by ThriveFantasy, GRID, and Krafton, to increase engagement and monetization opportunities for their games.
- Sports Betting
- Sports betting platforms can expand their offerings to include esports and fantasy leagues, as demonstrated by ThriveFantasy's current services and partnership with GRID and Krafton for PUBG World Finals.
