Three new Urban Eat sandwiches have been launched by the brand to offer consumers an easy way to spice up their lunchtime meals with a number of artisan-quality flavors. The new Sriracha Chicken Wrap will join the Light Choice range, while the Hoisin Mushroom Salat and the Katsu Chicken Wrap will join the Street range to offer premium sandwiches in a convenient manner. The products are each inexpensively priced, but don't skimp on quality to make them applicable for value-focused consumers.
Head of Category Marketing at Adelie Foods Wayne Greensmith spoke on the new Urban Eat sandwiches saying, "As the UK’s number one sandwich brand, we know what sells. Our latest products tap into the hottest food trends and will give operators a point of difference. Our Street range is best enjoyed hot, but not all of our customers have heating facilities to hand, so we’ve taken that on board and introduced a salad variant. Our new flavours take into consideration the latest trend for spicy food as we aim to become the number one food-to-go provider.”