Brand-Inspired Flip-Flop Designs

Off-White’s Design Ethos is Expanding with a Pair of Flip-Flops

Off-White’s design ethos has surely been one of the most popular aesthetics in contemporary street culture. It has reached the point of bold status affirmation and this is a place many brands seek to be.

The newest release of Virgil Abloh’s largely successful label is the Off-White Industrial Flip-Flops which fully borrow the aesthetic of the incredibly popular Industrial Belt.

The summery footwear boasts an EVA base that is supportive and durable. The iconic Off-White design is communicated with arrow motifs at the heel, as well as “the same notation print found on the belt.”

The Industrial Flip-Flops are made available in three color combinations – Yellow/Black, Black/White, and Beige/Black. They retail for $150 USD on SSENSE.

Image Credit: SSENSE

Industrial-inspired Footwear
Opportunity for brands to create footwear designs that borrow aesthetics from industrial elements.
Bold Status Affirmation
Brands can strive to reach a point of bold status affirmation with popular design aesthetics.
Iconic Design Motifs
Incorporating iconic design motifs from popular brand products into new releases can attract consumer interest.

Who This Affects Most

Streetwear Fashion
Streetwear brands can explore industrial-inspired designs in their footwear collections.
Lifestyle Footwear
Lifestyle footwear brands can incorporate bold design elements for status affirmation and market appeal.
Luxury Fashion
Luxury fashion brands can leverage iconic design motifs to create unique and highly desirable products.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 60%
Freshness 9%

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