WWE and TikTok, the social media platform, entered into a partnership to create new wrestling content. The partnership entails that WWE will have an official account on the TikTok platform. TikTok users will also be able to access entrance themes from famous wrestlers, including Steve Austin, The Undertaker, Sasha Banks, and more. Additionally, WWE will be posting interactive wrestling content each day to the platform.
Partnering with TikTok will allow WWE to reach younger audiences. This is because 60% of United States users are between the ages of 16 and 24. The partnership will also help the social media platform, as WWE currently has approximately 1 billion followers across various social networks.
Other prominent athletic organizations have also partnered with TikTok, including the NFL and NBA.
Image Credit: TikTok
What Makes This Trend Stand Out
- Interactive Sports Content
- The partnership between WWE and TikTok to create interactive wrestling content presents new opportunities for interactive sports content in the social media space.
- Cross-platform Partnership
- The partnership between WWE and TikTok, as well as other athletic organizations, demonstrates a trend towards cross-platform partnerships in the sports industry.
- Targeting Younger Audiences
- The partnership between WWE and TikTok is an example of utilizing social media platforms to target younger audiences.
Sectors Adopting This
- Sports Entertainment
- The partnership between WWE and TikTok presents opportunities for further integration of sports entertainment and social media platforms.
- Social Media
- The partnership between WWE and TikTok exemplifies the growing trend of social media platforms as a hub for sports, entertainment, and interactive content.
- Marketing and Advertising
- The partnership between WWE and TikTok showcases the potential for innovative marketing and advertising strategies within the sports industry, particularly with regard to targeting younger audiences.
