A recent McDonald's collaboration propels the popular restaurant chain into the world of luxury fast-food. Without a doubt, a clever way to capture consumer attention, the brand taps high-end fashion designer Alexander Wang for a range of chic lunch bags and elevated packaging. The products of this partnership are, of course, limited edition.
The luxury fast-food venture proved to be a wild success in China, where it was rolled out. The McDonald's x Alexander Wang collection saw 300 units of black rattan picnic baskets that were sold at $853 USD. The product was "snapped up within seconds." Secondly, the luxury fast-food elevation also saw 30,000 paper lunch bags that quoted McDonald's aesthetic. They sold out in just 10 minutes.
Image Credit: McDonald's China