In celebration of Chinese retailer CLOT's 20th anniversary, they collaborated with McDonald's to release a collection that features streetwear apparel and new meal packaging designs. The collaboration was first unveiled by CLOT founder Edison Chen who made the collection exclusive to only the Asian region.
The meal packaging in the collection has changed to a Silk Royale design pattern that reflects China's ancient formalwear. The design is also applied to the button shirts that feature a black and red button shirt and a red and yellow colorway. They also contain Chinese button knots, the McDonald's trademark "M" logo, and Chinese symbols. Other items in the collection feature hoodies, commemorative tote bags, and travel cups. The CLOT x McDonald's collection is available for purchase.
Image Credit: CLOT, <a rel='nofollow' href='https://hypebeast.com/2023/3/clot-mcdonalds-20th-anniversary-capsule-meal-release-info'>hypebeast</a>, <a rel='nofollow' href='https://hypebeast.com/2023/3/clot-mcdonalds-20th-anniversary-capsule-meal-release-info'>hypebeast</a>, <a rel='nofollow' href='https://hypebeast.com/2023/3/clot-mcdonalds-20th-anniversary-capsule-meal-release-info'>hypebeast</a>
What Makes This Trend Stand Out
- Fast Food Fashion
- The trend of QSRs producing apparel collections encourages other brands to explore fashion partnerships.
- Packaging as Fashion
- Using packaging designs as inspiration for clothing and accessories opens up new avenues for sustainable fashion.
- Brand-celebrating Collaborations
- Collaborating with well-known brands to produce exclusive product collections drives customer engagement and brand loyalty.
Sectors Adopting This
- Fast Food
- Fast food companies can explore apparel collaborations to create a new revenue stream and increase brand engagement.
- Fashion Retail
- Brands in the fashion retail industry can leverage packaging designs to create unique and sustainable clothing and accessories.
- Advertising and Branding
- Creating exclusive brand-celebrating collaborations can boost customer loyalty and brand recognition within the advertising industry.
