Award-winning actress and comedy writer Mindy Kaling teamed up with Johnnie Walker for the holiday season to create original messages that could be engraved onto festive whisky bottles. As it can sometimes be a challenge for gift-givers to know just the right thing to say, Kaling and Johnnie Walker came up with a series of fun messages like "Snow Much Fun, You Guys" and "Damn, Someone Made the Nice List," that could be added to Johnnie Walker Blue Label packaging.
As one in every three spirits purchased in December is a gift, this collaboration helped to create extra-special gifts. Holiday shoppers were able to engrave the complimentary messages online, as well as the Johnnie Walker Holiday Pop Up Powered by Giftagram.
Image Credit: Johnnie Walker
Key Themes Behind This Trend
- Personalized Packaging
- Opportunity for more brands to offer personalized messages or engravings on their products.
- Collaborations with Creatives
- Opportunity for more brands to collaborate with artists, writers, and other creatives to create unique products.
- Holiday Special Editions
- Opportunity for more brands to create limited edition holiday themed products to attract gift shoppers.
Where This Applies
- Alcohol and Beverage
- Companies in this industry can offer personalized messages or collaborations with creatives to produce unique gift items to attract holiday shoppers.
- Gift and Specialty Retail
- Businesses in this industry can offer collaborations with creatives or limited edition holiday themed products to attract shoppers looking for unique gifts.
- E-commerce
- Opportunity for e-commerce platforms to offer engraving or personalization services for various products to cater to gift shoppers.
