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Cookie-Infused Popcorns

The Cookie Pop Oreo Popcorn is Exclusively Available at Sam's Club

— January 17, 2020 — Marketing
The Cookie Pop Oreo Popcorn is a sweet take on the classic savory snack that's sure to satisfy those seeking out an alternative way to enjoy the iconic namesake cookie treat. The popcorn is made with non-GMO corn in the US that has been drizzled with real Oreo cream filling before being coated in crushed Oreo cookie wafers. This makes the popcorn a sweet, crunchy snack option that will likely be a hit amongst avid movie watchers and content streaming enthusiasts.

The Cookie Pop Oreo Popcorn has been developed through an exclusive partnership with Sam's Club and will only be available through the retailer starting January 21. The popcorn will retail in 20 ounce bags at a price point of $5.98.


Image Credit: Sam’s Club
Trend Themes
1. Sweet-savory Snacks - There is an opportunity to create more sweet and savory snack combinations by infusing popular flavors into popcorn or other snack options.
2. Alternative Treat Experiences - There is potential to explore alternative ways to experience and enjoy iconic treats, such as transforming them into snack versions with unique twists.
3. Gourmet Popcorn - There is a market for high-quality, gourmet popcorn options that offer unique and indulgent flavors to cater to the preferences of food enthusiasts.
Industry Implications
1. Snack Food - The snack food industry can capitalize on the trend of infusing popular flavors into popcorn or other snack options to create innovative products that appeal to a wide range of consumers.
2. Retail - Retailers can explore exclusive partnerships to offer unique snack options that provide a differentiated experience to their customers, creating a competitive advantage.
3. Food Entertainment - Food entertainment platforms or streaming services can partner with snack brands to create curated snack experiences that enhance the enjoyment of watching movies or content at home.
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