Barista-Targeted Oat Drinks

The PureOaty Beverage from Glebe Farm Foods is Perfect for Foodservice

The PureOaty gluten-free oat drink has been launched by Glebe Farm Foods as a new product for the foodservice industry that will offer companies an easier way to offer plant-based options.

The product is targeted at baristas in cafes and coffee shops, and is made with a simple blend of oats, water, sunflower oil and a bit of salt. The drink is optimized for use in an array of creamy coffee beverages to make them suitable for the ever-increasing number of consumers who are practicing plant-based diets.

Director at Glebe Farm Foods Rebecca Rayner spoke on the new PureOaty gluten-free oat drink saying, "With the plant-based market continuing to grow at a pace, baristas require products that accurately replicate the characteristics of milk. PureOaty ticks both the box of the barista from a performance angle, as well as delivering a deliciously creamy coffee with body and mouthfeel to their customers."

Plant-based Beverages
Opportunity to innovate and offer a variety of plant-based beverages for consumers practicing plant-based diets.
Barista-focused Products
Opportunity to develop products specifically tailored for baristas to meet their needs and replicate the characteristics of milk in plant-based options.
Gluten-free Options
Opportunity to provide gluten-free options in the beverage industry to cater to consumers with dietary restrictions or preferences.

Where This Applies

Foodservice
Foodservice industry can offer the PureOaty oat drink as a plant-based option for cafes and coffee shops.
Cafe and Coffee Shop
Cafe and coffee shop owners can explore incorporating PureOaty oat drink in their menu to cater to the growing demand for plant-based beverages.
Plant-based Food and Beverage
Companies in the plant-based food and beverage industry can capitalize on the increasing popularity of plant-based diets by developing innovative products like PureOaty oat drink.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 62%
Freshness 9%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X