The Strongbow Dark Fruit cider has been unveiled by the brand as its first-ever ultra-low alcohol offering that targets the increasing number of consumers looking to lower or cut their intake of alcohol. Featuring a refreshing fruit flavor, the drink has a 0.5% ABV, which makes it perfect as an alternative for consumers to enjoy in place of the brand's namesake cider. The product is free from artificial flavors, colors and sweeteners, and is blended in the same manner as the higher ABV options from the brand.
Strongbow Marketing Director Rachel Holms spoke on the cider saying, "Thousands of loyal Strongbow Dark Fruit fans will be rejoicing at this news — it’s a game changer for low and no alcohol. People can now stick to their New Year’s resolutions and still enjoy the taste sensation of the nation’s favourite flavoured cider.”