Chipotle Mexican Grill is now offering consumers free food items, in order to help consumers maintain their New Year's resolutions, and avoid what is known as Quitters Day. Quitters Day takes place on January 19th, and it is when people are most likely to abandon their fitness-related New Year's resolution.
Chipotle's promotion will run through January and the company will post codes to Twitter. Codes can then be redeemed for a free 'Lifestyle Bowl,' which contains greens and other healthy foods. 'Lifestyle Bowls' will also be available for delivery through the Chipotle app.
Offering free healthy food will help consumers avoid participating in Quitters Day, and maintain their goals in the new year. Also, consumers may connect with the brand's message of self-improvement.
Image Credit: Chipotle