The GirlGamer eSports Festival is a Sydney-based experience that seeks to level out the gender gap in the professional gaming community. The event is intended to motivate and empower female players to strive and compete at the highest level possible. The World Finals are scheduled to take place in Dubai.
Many companies have caught wind of the GirlGamer eSports Festival and as the industry has been of immense public focus in the last few years, brands are beginning to build marketing campaigns around the concept. One of these companies is LVMH-owned Benefit Cosmetics who signed a sponsorship deal with GirlGamer eSports Festival earlier in 2019. The partnership will allow Benefit to showcase product demos during the event, creating a more immersive experience for those who attend.
Image Credit: GirlGamer eSports Festival
The GirlGamer eSports Festival is Supported by Benefit
Kalina Ned — January 13, 2020 — Marketing
References: girlgamer.gg & globalcosmeticsnews