The Grey Goose City Collection is Travel Retail-Focused
Michael Hemsworth — January 17, 2020 — Marketing
References: bacardilimited & foodbev
The Grey Goose City Collection has been introduced by Bacardi as a new range of products for the global travel retail market that will offer consumers a way to highlight their travels. The range will be rolling out at Paris airports to start before being introduced into an array of additional regions including London, New York, Sydney, Mumbai, Dubai and Singapore. The packaging is vibrantly designed and highlights a range of iconic landmarks along with imagery to help travelers bring back a memento of their trip in the form of a high-quality spirit.
Managing Director, Bacardi Global Travel Retail Vinay Golikeri spoke on the Grey Goose City Collection saying, "Whether it’s somewhere you’ve just visited or a destination that’s top of your bucket list, or perhaps as a reminder of home, everyone has their favorite cities. We’ve chosen seven of the world’s most iconic cities to launch this eye-catching collection, inspiring shoppers to celebrate and enjoy every moment of their journey with the versatility of Grey Goose vodka as the perfect spirit for a celebratory cocktail."
Managing Director, Bacardi Global Travel Retail Vinay Golikeri spoke on the Grey Goose City Collection saying, "Whether it’s somewhere you’ve just visited or a destination that’s top of your bucket list, or perhaps as a reminder of home, everyone has their favorite cities. We’ve chosen seven of the world’s most iconic cities to launch this eye-catching collection, inspiring shoppers to celebrate and enjoy every moment of their journey with the versatility of Grey Goose vodka as the perfect spirit for a celebratory cocktail."
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