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Travel-Celebrating Vodka Branding

The Grey Goose City Collection is Travel Retail-Focused

— January 17, 2020 — Marketing
The Grey Goose City Collection has been introduced by Bacardi as a new range of products for the global travel retail market that will offer consumers a way to highlight their travels. The range will be rolling out at Paris airports to start before being introduced into an array of additional regions including London, New York, Sydney, Mumbai, Dubai and Singapore. The packaging is vibrantly designed and highlights a range of iconic landmarks along with imagery to help travelers bring back a memento of their trip in the form of a high-quality spirit.

Managing Director, Bacardi Global Travel Retail Vinay Golikeri spoke on the Grey Goose City Collection saying, "Whether it’s somewhere you’ve just visited or a destination that’s top of your bucket list, or perhaps as a reminder of home, everyone has their favorite cities. We’ve chosen seven of the world’s most iconic cities to launch this eye-catching collection, inspiring shoppers to celebrate and enjoy every moment of their journey with the versatility of Grey Goose vodka as the perfect spirit for a celebratory cocktail."
Trend Themes
1. Global Travel Retail Market - Disruptive innovation opportunity: Creating customized travel-themed products for consumers in the global travel retail market.
2. Branded Packaging and Design - Disruptive innovation opportunity: Developing vibrant and eye-catching packaging designs that highlight iconic landmarks and create a memorable consumer experience.
3. Personalized Spirits - Disruptive innovation opportunity: Offering consumers the option to personalize their high-quality spirits with images and mementos from their travels.
Industry Implications
1. Alcoholic Beverage Industry - Disruptive innovation opportunity: Creating innovative vodka products that cater to the unique needs and preferences of travelers.
2. Travel Retail Industry - Disruptive innovation opportunity: Introducing exclusive product ranges and customization options to enhance the shopping experience for travelers.
3. Packaging and Design Industry - Disruptive innovation opportunity: Collaborating with alcohol brands to develop visually appealing and immersive packaging designs that resonate with consumers.
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