All-American Retailer Lee Celebrates 130 Years with Reissue Collection
Grace Mahas — January 13, 2020 — Marketing
References: lee
The iconic American denim brand, Lee, celebrates its 130th anniversary with the limited re-release of the Reissue Collection that pays homage to the brand's "bold choices, inclusivity, wit, and irreverence." The curated collection features re-releases of the brand's 1940s and 1950s pieces that were, at the time, used to empower women in the workforce.
The pieces in the Reissue Collection maintain original integrity, replicating authentic thread choices, hardware, and even the manufacturing process of the original. Some notable pieces include the Lee Reiussue All-Purpose Side-Zip Jean with an industrial aesthetic, deep pockets, and straight leg; the Reissue Side-Zip Lee Frontier Lady Jean with a slim fit, high rise, and tapered leg; and the Lee Reiussue Rigid Rider 101 Jacket in a dark denim, white threads, and a rigid fit.
Image Credit: Lee
The pieces in the Reissue Collection maintain original integrity, replicating authentic thread choices, hardware, and even the manufacturing process of the original. Some notable pieces include the Lee Reiussue All-Purpose Side-Zip Jean with an industrial aesthetic, deep pockets, and straight leg; the Reissue Side-Zip Lee Frontier Lady Jean with a slim fit, high rise, and tapered leg; and the Lee Reiussue Rigid Rider 101 Jacket in a dark denim, white threads, and a rigid fit.
Image Credit: Lee
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