Herbal Illness Bath Products

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The C.O. Bigelow Cold and Flu Soak Alleviates Symptoms

— January 4, 2020 — Marketing
The C.O. Bigelow Cold and Flu Soak is a therapeutic bath product for those who come down with a wintertime illness to help alleviate their symptoms. The formula is intended to be poured into a bath, and will help to alleviate the congestion and discomfort that can be caused by a cold or the flu. This is achieved with a natural blend of ingredients like eucalyptus, echinacea, ginger and peppermint that will offer soothing relief.

The C.O. Bigelow Cold and Flu Soak is made in the USA using a natural blend of aromatics and is the perfect product for those seeking out a natural remedy for common wintertime illnesses. Priced at $18, the product features a high concentration that only requires a few capfuls per bath.

Trend Themes

  1. Natural Remedy Bath Products — The market for bath products with natural blends of ingredients for therapeutic benefits is a disruptive innovation opportunity for personal care companies.
  2. Aromatherapy Bath Products — The growing interest in aromatherapy for relaxation and healing creates a disruptive innovation opportunity for bath product companies to create natural blends suited for different needs.
  3. Medicinal Bath Products — The demand for natural remedies for common illnesses creates a disruptive innovation opportunity for companies to create bath products that use natural blends of ingredients with healing or therapeutic benefits.

Industry Implications

  1. Personal Care — Innovative natural bath products can drive sales growth as consumers seek natural remedies for common illnesses.
  2. Aromatherapy — The use of natural blends of aromatics in bath products can tap into the growing interest in aromatherapy and wellness.
  3. Natural Wellness — Bath products with natural blends of ingredients that offer therapeutic benefits can tap into the growing demand for natural remedies to maintain health and wellness.
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