Natural Light, which is owned by Anheuser-Bush Inbev, is now offering free beer to people who are turning 21. Consumers who reach legal drinking age are able to submit pictures of their receipt to the company website, and following that they will receive a rebate.
Natural Light is also requesting consumers to share photos of their 21st birthday on social media, using the #NattyBDay hashtag. On the 21st day of each month, the company will also post the photos that consumers shared to the Natural Light social media accounts.
Rebating customers who purchase Natural Light beer for their 21st birthday could entice younger consumers to purchase the product. Additionally sharing photos to social media will showcase others purchasing products from the brand.
Image Credit: Natural Light