Sparkling water fans will be excited to hear that LaCroix Limoncello is coming to store shelves in 2020. The new flavor is the latest addition to the brand's seltzer lineup since the launch of Hibiscus last May.
Earlier this month, LaCroix announced that it would be adding a new Limoncello flavor to its lineup. The flavor is inspired by the Italian liqueur of the same name and was announced with images of a luxurious Italian riviera. Though LaCroix already has a lemon flavor available, the new citrus option is described by the brand as "The Extravagance of Delicious."
Though the exact date is unknown, LaCroix Limoncello seems to be coming sometime in early 2020.
Image Credit: <i> LaCroix.</i>
Key Themes Behind This Trend
- Limoncello-flavored Seltzers
- Opportunity for beverage companies to tap into the growing demand for unique and flavorful sparkling water options.
- Expansion of Seltzer Lineup
- Opportunity for seltzer brands to diversify their product offerings and attract a wider range of consumers.
- Luxury-inspired Flavors
- Opportunity for brands to create premium and indulgent beverage options that appeal to consumers seeking a more elevated drinking experience.
Where This Applies
- Beverage Industry
- Opportunity for beverage manufacturers to innovate in the seltzer category and capitalize on the rising popularity of flavored sparkling water.
- Food and Beverage Retail
- Opportunity for retailers to stock and promote a wider variety of seltzer options, including unique and luxurious flavors.
- Hospitality Industry
- Opportunity for hotels, restaurants, and bars to incorporate Limoncello-flavored seltzers into their beverage menus, catering to customers who are looking for novel and sophisticated drink options.
