In an effort to keep pace with changing consumer preferences, Jamba has debuted two new plant-based smoothie choices: Golden Turmeric Spice and Orange Carrot Karma.
Both of Jamba's extra colorful new smoothies feature a powerful blend of nutrient-rich ingredients to create a better-for-you breakfast options. The Golden Turmeric Spice starts with an oatmilk base, which is then blended with bananas, mangos, agave, and a bright yellow turmeric spice blend. On the other hand, the Orange Carrot Karma blends orange juice and fresh carrot juice with pureed mangoes and bananas. The result is two plant-based smoothies that are vegan-friendly.
With a growing number of consumers eating breakfast on the go and looking for more plant-based and vegan offerings, Jamba's new smoothies offer the perfect blend of convenience and nutrition, without sacrificing flavor.
Image Credit: <i> Jamba.</i>
What's Driving This Trend
- Plant-based Smoothie Options
- There is an opportunity for food and beverage companies to capitalize on the growing demand for plant-based and vegan options in the market.
- Innovative Flavor Blends
- By experimenting with unique flavor combinations, businesses can tap into the consumer preference for exciting, new taste experiences.
- Breakfast On-the-go
- Businesses can seize upon the trend of busy, on-the-go lifestyles by offering convenient breakfast options that are both healthy and satisfying.
Who This Affects Most
- Food and Beverage
- Food and beverage companies can explore new product opportunities to create nutrient-rich, plant-based smoothies that cater to consumers seeking healthy and convenient options.
- Juice Bars
- Juice bars can expand their offerings to include unique and innovative smoothie options that cater to consumers with busy, health-conscious lifestyles.
- Fitness Industry
- The fitness industry can partner with food and beverage companies to create smoothie options that complement workout routines and cater to consumers seeking healthy, on-the-go options.
