Nutrient-Dense Chocolate Shakes

Huel's Nutritious Meal Replacement Shake is Full of Protein

Huel Black Edition is a nutritious meal replacement shake from the brand that boasts 33% more protein than Huel Powder, as well as 50% fewer carbs and a formula that's naturally gluten-free and made without artificial sweeteners. The nutritious shake is packed with all 27 essential vitamins and minerals, plus essential fats, fiber and phytonutrients.

The shake is made with tapioca starch and plant-based sources of protein, as well as a mix of pro- and prebiotics, and kombucha and green tea extract for additional nutrients. The all-new, vegan-friendly Huel Black Edition powder is available in both vanilla and chocolate flavors, and a single pouch provides enough product to be used to replace 17 meals.

Image Credit: Huel

Nutrition-dense Meal Replacements
Opportunity for companies to innovate nutrient-dense meal replacements using plant-based proteins, pro- and prebiotics, and additional functional nutrients.
Gluten-free Products
Opportunity for brands to develop naturally gluten-free products that cater to the growing demand for gluten-free foods.
Sustainable Packaging
Opportunity for companies to develop eco-friendly packaging solutions for meal replacement products, such as biodegradable or compostable materials.

Where This Applies

Food and Beverage
Innovations in nutrition-dense meal replacements and gluten-free products can drive growth within the food and beverage industry.
Health and Wellness
Products like Huel Black Edition can disrupt the health and wellness industry by providing a convenient, nutritious meal replacement solution.
Sustainability
The development of sustainable packaging for meal replacements can create new opportunities within the sustainability industry.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 13%
Activity 18%
Freshness 9%