Wellbeing Brewing Company collaborated with Just Add Buoy to create Victory, a non-alcoholic "sports brew" that's packed with beneficial electrolytes, B vitamins and antioxidants. The refreshing alcohol-free beer beverage is not just refreshing by hydrating too, and contains significantly more electrolytes than most sports drinks with electrolytes.
The 68-calorie, 15-carb Victory wheat brew is packaged in tall 12-ounce cans that are sold in sets of six, just like regular beer beverages.
Aiming to target the health-conscious consumer, breweries and beverage brands are launching new products with ultra-nutritious ingredients that appeal to those who may be looking for less of a buzz and more benefits. In this way, entirely new customers are being reached with a reinvented, better-for-you version of a familiar product.
Image Credit: Wellbeing Brewing Company
Why This Trend Is Growing
- Nutritious Alcohol-free Beverages
- The trend of launching new alcohol-free beverages with ultra-nutritious ingredients appeals to health-conscious consumers and provides an opportunity for a reinvented, better-for-you version of a familiar product.
- Sports Drinks with Added Benefits
- The trend of creating sports drinks with added electrolytes, vitamins, and antioxidants enables breweries and beverage brands to target athletes and health-conscious consumers who seek hydration with additional benefits.
- Health-conscious Beverage Market
- The growing market of health-conscious consumers presents an opportunity for breweries and beverage brands to tap into new customer segments by offering alcohol-free brews that prioritize wellness and provide an alternative to traditional beer.
Industries Being Reshaped
- Breweries
- Breweries have the opportunity to innovate by creating alcohol-free brews with nutritious ingredients, targeting health-conscious consumers and expanding their customer base.
- Beverage Brands
- Beverage brands can disrupt the market by introducing sports drinks with added electrolytes, vitamins, and antioxidants, catering to the needs of athletes and health-conscious individuals.
- Alcohol-free Beverage Market
- The alcohol-free beverage market can benefit from the trend of launching new products that prioritize wellness and provide an alternative to traditional beer, attracting health-conscious consumers seeking non-alcoholic options.
