Wellbeing Brewing Company collaborated with Just Add Buoy to create Victory, a non-alcoholic "sports brew" that's packed with beneficial electrolytes, B vitamins and antioxidants. The refreshing alcohol-free beer beverage is not just refreshing by hydrating too, and contains significantly more electrolytes than most sports drinks with electrolytes.
The 68-calorie, 15-carb Victory wheat brew is packaged in tall 12-ounce cans that are sold in sets of six, just like regular beer beverages.
Aiming to target the health-conscious consumer, breweries and beverage brands are launching new products with ultra-nutritious ingredients that appeal to those who may be looking for less of a buzz and more benefits. In this way, entirely new customers are being reached with a reinvented, better-for-you version of a familiar product.
Image Credit: Wellbeing Brewing Company