Two Roots Brewing Co. is known for producing non-alcoholic THC-infused craft beers, is now introducing purely non-alcoholic craft beers to BevMo! to diversify its innovative adult beverage portfolio to touch on products that are alcoholic, non-alcoholic and cannabis-infused. Knowing that many people are interested in non-alcoholic beer for the sake of mindful consumption, Two Roots is now catering to young drinkers who are looking for a better-for-you craft beer experience, as the non-alcoholic versions of its products are low in calories, fortified with Vitamin B12 and rich in electrolytes to fuel an active lifestyle.
The non-alcoholic styles from the brewery include: Lager, New West IPA, and Wheat, which set themselves apart from others like the limited-edition seasonal Mango Dango and Straight Drank.
What's Driving This Trend
- Craft Non-alcoholic Beverages
- The trend of craft non-alcoholic beverages provides an opportunity for innovation in creating flavorful and high-quality non-alcoholic drink options.
- Mindful Consumption
- The trend of mindful consumption opens up possibilities for developing products that cater to health-conscious consumers seeking better-for-you beverage options.
- Functional Beverage Innovation
- The trend of adding functional ingredients like vitamins and electrolytes to beverages presents an opportunity to create innovative drinks that provide additional health benefits.
Who This Affects Most
- Craft Brewery
- Craft breweries can explore the non-alcoholic market segment by producing high-quality non-alcoholic beverages to cater to consumers looking for an alternative to traditional alcoholic options.
- Health and Wellness
- The health and wellness industry can capitalize on the demand for better-for-you beverages by creating and promoting non-alcoholic drink options that align with consumers' mindful consumption and active lifestyle preferences.
- Functional Beverage
- The functional beverage industry can incorporate innovative ingredients like vitamins and electrolytes into their products to cater to the growing consumer interest in functional and health-enhancing beverages.
