With the intention of capturing the interests of sober-curious consumers and those who are abstaining from alcohol, FRE is introducing its Sparkling Rosé and Sparkling Brut as the first single-serving alcohol-removed wines. These conveniently canned alternatives make it easy to enjoy a refreshing drink on the go, whether it is served straight from the can or mixed into a mocktail.
As Brie Wohld, VP of marketing for FRE sees it, "As leaders in the alcohol-removed wine category since 1992, we keep a close eye on the market and where it's going. There's no doubt that demand is growing. Younger consumers appear to be driving this shift as Millennials drink less alcohol than Gen X, and Gen Z drinks less alcohol than Millennials."
Image Credit: FRE