St. Peter's Refreshed the Recipe for Its Without Brand for Wider Appeal
Laura McQuarrie — January 14, 2020 — Lifestyle
References: stpetersbrewery & barmagazine
St. Peter's Without brand of alcohol-free beers was launched in 2016 with products like Without Gold and Without Original, well ahead of the interest in low- and no-alcohol drinks that now seems to just be getting started. Inspired by this movement, St. Peter's refreshed the recipe for its products, including Without Elderberry & Raspberry, which was introduced just last year.
Although the overall taste is said to remain the same, St. Peter's tweaked the recipe to offer a more hop-forward profile that reflects consumer preferences for full-bodied IPAs. The result is a refreshing, zero-alcohol beer with hoppy flavors that have the potential to reach a much wider range of consumers, especially if they like craft beer.
Image Credit: St. Peter's
Although the overall taste is said to remain the same, St. Peter's tweaked the recipe to offer a more hop-forward profile that reflects consumer preferences for full-bodied IPAs. The result is a refreshing, zero-alcohol beer with hoppy flavors that have the potential to reach a much wider range of consumers, especially if they like craft beer.
Image Credit: St. Peter's
Trend Themes
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Craft-inspired Alcohol-free Beers — Craft breweries are refreshing their alcohol-free beer recipes to offer hoppy flavors and appeal to a wider range of consumers.
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Full-bodied Alcohol-free Ipas — Breweries are tweaking their alcohol-free beer recipes to reflect consumer preferences for hop-forward, full-bodied IPAs.
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Growing Interest in Alcohol-free Drinks — The increasing interest in low- and no-alcohol beverages presents an opportunity for breweries to innovate and capture a larger market share.
Industry Implications
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Craft Beer Industry — Craft breweries can explore the potential of alcohol-free beers with hoppy flavors to attract new customers and expand their product offerings.
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Alcohol-free Beverage Industry — The alcohol-free beverage industry has the opportunity to cater to consumer demand for full-bodied IPAs by offering craft-inspired, hoppy alcohol-free beers.
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Health and Wellness Industry — With the growing interest in low- and no-alcohol drinks, the health and wellness industry can promote and market alcohol-free beers as a healthier alternative.
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