It's no secret that the physical appearance of food and drinks alter the way consumers interact with the product -- Target's Raspberry Wine Fizzers were created with this in mind, as the interactive beverage offers a multi-sensory experience.
Drinking a glass of wine can be amplified through the product, as the pink powder balls can be dropped in one's beverage. The edible items quickly fizz and dissolve, revealing edible glitter that decorates one's drink. Now complete with a sparkling pink hue, the drinker can enjoy the newly colored beverage while also enjoying the raspberry flavor that is infused.
The product speaks to the growing theme of multi-sensory experiences, as it takes drinking to a completely new lever from the comfort of one's kitchen.
Key Themes Behind This Trend
- Multi-sensory Beverages
- Opportunity for companies to create interactive and visually appealing beverage products.
- Edible Glitter
- Opportunity for edible glitter to be incorporated into food and beverage products to add a visually appealing aspect.
- Powdered Beverage Additives
- Opportunity for companies to create powdered beverage additives that provide a unique sensory experience.
Where This Applies
- Food and Beverage
- Companies in the food and beverage industry can create products that incorporate the trend of multi-sensory experiences through innovative additives.
- Event Planning
- Event planners can incorporate the trend of edible glitter and multi-sensory beverages to create visually appealing and unique experiences for clients.
- Party and Entertaining Goods
- There is opportunity for companies in the party and entertaining goods industry to create products that cater to the trend of multi-sensory experiences in food and beverage through innovative products and packaging.
