It's no secret that the physical appearance of food and drinks alter the way consumers interact with the product -- Target's Raspberry Wine Fizzers were created with this in mind, as the interactive beverage offers a multi-sensory experience.
Drinking a glass of wine can be amplified through the product, as the pink powder balls can be dropped in one's beverage. The edible items quickly fizz and dissolve, revealing edible glitter that decorates one's drink. Now complete with a sparkling pink hue, the drinker can enjoy the newly colored beverage while also enjoying the raspberry flavor that is infused.
The product speaks to the growing theme of multi-sensory experiences, as it takes drinking to a completely new lever from the comfort of one's kitchen.