Those who enjoy the refreshment and sweetness of fruit juices and the energizing benefits of coffee may enjoy the newest product from Ocean Spray called Brew, which combines cold brew coffee and juice. The hybrid drink prepared with real fruit juice and 100% Colombian coffee is as nutritious as it is energizing, and is being introduced in two flavors: Cranberry Lemonade with Cold Brew Coffee and Cranberry Blueberry with Cold Brew Coffee.
In each eight-ounce serving, there's 40 milligrams of naturally sourced caffeine from green coffee beans, which is roughly equivalent to a half of a cup of coffee. In addition to this, Brew is packed with antioxidants, Vitamin C and Vitamin B from the superfruit juices, which are free from added sugar, preservatives, artificial flavors or colors.
Image Credit: Ocean Spray
What's Driving This Trend
- Coffee-infused Juice
- Combining the taste of fruit juices and the energizing benefits of coffee could be a new trend for the beverage industry.
- Cold Brew Coffee Beverages
- Using cold brew coffee as the base for beverages could be a new trend in the coffee industry.
- Health-conscious Beverages
- Beverages packed with antioxidants, vitamins, and free from added sugar, preservatives, artificial flavors or colors could be a new trend in the health-conscious industry.
Who This Affects Most
- Beverage Industry
- Introducing coffee-infused juice and cold brew coffee could disrupt the beverage industry by creating new, innovative drink options.
- Coffee Industry
- Using cold brew coffee as a base for beverages could disrupt the coffee industry by creating more diverse coffee drink options.
- Health and Wellness Industry
- Creating health-conscious beverages, such as those packed with antioxidants and vitamins and free from added sugar, preservatives, artificial flavors or colors could disrupt the health and wellness industry by providing a new category of healthy beverage options.
