International Delight Relaunched the Peeps Coffee Creamer
Grace Mahas — January 21, 2020 — Lifestyle
References: internationaldelight
With Easter just around the corner, International Delight relaunched its beloved Peeps Flavored Coffee Creamer for the second year in a row to help you start your day on a sweet note.
The PEEPS Flavored Coffee Creamer was inspired by the delicious taste of the iconic Easter treats and features the sweet taste of marshmallowy goodness. The creamer can be used to both hot or cold coffee to give any drink a subtle marshmallow flavor. In order to get consumers excited about the contents, the bright yellow bottle is adorned with an array of pastel-colored Peeps.
The PEEPS Flavored Coffee Creamer is available at select retailers nationwide for a limited time for $3.79.
Image Credit: International Delight
The PEEPS Flavored Coffee Creamer was inspired by the delicious taste of the iconic Easter treats and features the sweet taste of marshmallowy goodness. The creamer can be used to both hot or cold coffee to give any drink a subtle marshmallow flavor. In order to get consumers excited about the contents, the bright yellow bottle is adorned with an array of pastel-colored Peeps.
The PEEPS Flavored Coffee Creamer is available at select retailers nationwide for a limited time for $3.79.
Image Credit: International Delight
Trend Themes
1. Seasonal Coffee Creamers - Product innovations that leverage seasonal moments to create limited-run flavor variations in coffee creamers.
2. Iconic Flavor Inspiration - Innovations that leverage the flavors of iconic seasonal treats - like Peeps - to create inspired flavor extensions in other categories.
3. Flavor Personalization - Product innovations that allow consumers to personalize their coffee experience by adding unique flavor notes through creamers and other additives.
Industry Implications
1. Food and Beverage - From creamers to beer, food and beverage innovators can capitalize on seasonal flavors to create short-run products that tap into consumer nostalgia and excitement.
2. Packaged Goods - Product developers tasked with creating differentiated and exciting offerings in the packaged goods space may be able to leverage flavors from other categories to create new product variations.
3. Retail - Retailers should take note of this trend and look to partner with brands that are innovating in the flavor category to bring unique and exciting products to their customers.
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