PEEPS Marshmallow Flavored Cereal is Coming Back for Spring
Michael Hemsworth — March 18, 2023 — Lifestyle
References: peepsbrand & snackandbakery
The PEEPS Marshmallow Flavored Cereal is being brought back by the brand with the help of Kellogg's to provide consumers with a way to brighten up their breakfast with a touch of colorful sweetness. The cereal features the signature flavor of PEEPS marshmallow chicks and bunnies, which are incorporated into the product for a burst of sweetness. The product also features crunchy rings to balance out the texture in a variety of bright colors that contrast with the aforementioned marshmallow bits.
PEEPS Brand Manager Caitlin Servian commented on the PEEPS Marshmallow Flavored Cereal saying, "Each year our fans look forward to the tradition of receiving our tasty marshmallow candies in their Easter baskets, and we continue to provide new and innovative ways to celebrate the season with Peeps."
PEEPS Brand Manager Caitlin Servian commented on the PEEPS Marshmallow Flavored Cereal saying, "Each year our fans look forward to the tradition of receiving our tasty marshmallow candies in their Easter baskets, and we continue to provide new and innovative ways to celebrate the season with Peeps."
Trend Themes
1. Marshmallow Cereal Trend - Consumers are showing a growing interest in limited-edition marshmallow-flavored cereals that incorporate colorful and fun shapes.
2. Holiday-inspired Flavor Trend - Holiday-inspired cereal flavors are becoming more popular as consumers look for new ways to celebrate the season through food products.
3. Collaboration Trend - Collaborations between well-known brands are becoming more common, offering a new opportunity to capitalize on established customer bases.
Industry Implications
1. Cereal Industry - Cereal companies have the opportunity to innovate and collaborate with well-known brands to create unique, seasonal flavors and capitalize on customer nostalgia.
2. Snack Industry - The popularity of limited-edition flavors for seasonal events or holidays provides snack companies with a market for unique and fun products that can bring in increased revenue.
3. Food Retail Industry - Food retailers can take advantage of the collaboration trend by offering exclusive limited-edition products that are not available anywhere else, creating a sense of exclusivity and driving traffic to their stores.
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