MUD\WTR is an Alternative to Coffee Made with Chai & Mushrooms
Laura McQuarrie — January 23, 2020 — Lifestyle
References: mudwtr & bevindustry
MUD\WTR is an alternative to coffee that's made with simple, organic ingredients like black tea powder, ginger, cardamom, nutmeg, black pepper, cinnamon and cloves—classic Masala chai ingredients—plus organic cacao, anti-inflammatory turmeric, Himalayan pink salt and an organic mushroom blend.
The coffee alternative contains a seventh of the amount of caffeine of coffee and is packed with benefits from its functional ingredients—while lion's mane mushroom is known for its ability to support memory and focus, chaga is packed with vitamins, minerals and antioxidants. MUD\WTR notes that "Cacao is Mud's most abundant ingredient both for its flavor and effect," especially as it acts as a mild stimulant and has an indulgent chocolatey taste.
While many people love drinking coffee as part of their morning ritual, MUD\WTR offers an alternative to coffee that doesn't cause side effects and disruptions to sleep.
Image Credit: MUD\WTR
The coffee alternative contains a seventh of the amount of caffeine of coffee and is packed with benefits from its functional ingredients—while lion's mane mushroom is known for its ability to support memory and focus, chaga is packed with vitamins, minerals and antioxidants. MUD\WTR notes that "Cacao is Mud's most abundant ingredient both for its flavor and effect," especially as it acts as a mild stimulant and has an indulgent chocolatey taste.
While many people love drinking coffee as part of their morning ritual, MUD\WTR offers an alternative to coffee that doesn't cause side effects and disruptions to sleep.
Image Credit: MUD\WTR
Trend Themes
1. Coffee Alternatives - The trend of coffee alternatives offers opportunities for innovative products that provide similar taste and benefits without negative side effects.
2. Organic Ingredients - The trend of using simple, organic ingredients in food and beverages presents opportunities for industries to develop products that cater to health-conscious consumers.
3. Functional Ingredients - The trend of incorporating functional ingredients, such as mushrooms and spices, into food and beverages creates opportunities for brands to offer products with added health benefits.
Industry Implications
1. Beverage Industry - The beverage industry can explore the coffee alternatives trend by developing innovative products that cater to consumers looking for healthier and more sustainable options.
2. Functional Foods Industry - The functional foods industry can capitalize on the demand for products with functional ingredients by creating coffee alternative products that support specific health benefits.
3. Gourmet Foods Industry - The gourmet foods industry has an opportunity to create unique and indulgent coffee alternative products using organic and high-quality ingredients to cater to consumers seeking a premium drinking experience.
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