Maverick Chocolate Morning Bliss is a new coffee alternative crafted with the brand's whole bean cocoa alongside a range of additional ingredients for flavor and function. The product starts off with whole bean cocoa with functional mushrooms and naturally sourced caffeine, which have all bee stone-ground to ensure the utmost attention to a high-quality final product. The drink features caffeine from the matcha and chai in the mix, while the seven kinds of mushrooms will provide a range of benefits to the body.
Co-Founder Melissa Hagerty spoke on the Maverick Chocolate Morning Bliss saying, "We love our caffeine and a hot beverage in the morning, but we both felt like we needed a more healthful morning drink that made us feel alert, awake and ready for the day. The fact you can sneak in mushrooms, maca, matcha and chai makes it a great alternative coffee with better ingredients than most.”
What's Driving This Trend
- Mushroom-infused Beverages
- Blending functional mushrooms into morning beverages is gaining popularity for its promised health benefits and unique flavors.
- Cocoa-based Coffee Alternatives
- Using whole bean cocoa as a primary ingredient in coffee substitutes is carving out a niche market for those seeking flavorful yet caffeine-rich morning drinks.
- Functional Ingredient Blends
- Combining ingredients like matcha, chai, and maca in one product appeals to health-conscious consumers looking for multifunctional wellness options.
Who This Affects Most
- Health and Wellness
- The health and wellness industry is seeing a surge in demand for beverages that offer more than just taste, aiming to provide various functional benefits.
- Specialty Coffee
- The specialty coffee industry is increasingly incorporating alternative ingredients to attract customers seeking unique and healthful caffeine experiences.
- Natural Foods
- Natural foods sector is innovating with cocoa, mushrooms, and other functional ingredients to create new beverage alternatives that cater to growing health trends.
