Maverick Chocolate Morning Bliss Features Functional Mushrooms
Michael Hemsworth — May 15, 2024 — Lifestyle
References: maverickchocolate & restaurantmagazine
Maverick Chocolate Morning Bliss is a new coffee alternative crafted with the brand's whole bean cocoa alongside a range of additional ingredients for flavor and function. The product starts off with whole bean cocoa with functional mushrooms and naturally sourced caffeine, which have all bee stone-ground to ensure the utmost attention to a high-quality final product. The drink features caffeine from the matcha and chai in the mix, while the seven kinds of mushrooms will provide a range of benefits to the body.
Co-Founder Melissa Hagerty spoke on the Maverick Chocolate Morning Bliss saying, "We love our caffeine and a hot beverage in the morning, but we both felt like we needed a more healthful morning drink that made us feel alert, awake and ready for the day. The fact you can sneak in mushrooms, maca, matcha and chai makes it a great alternative coffee with better ingredients than most.”
Co-Founder Melissa Hagerty spoke on the Maverick Chocolate Morning Bliss saying, "We love our caffeine and a hot beverage in the morning, but we both felt like we needed a more healthful morning drink that made us feel alert, awake and ready for the day. The fact you can sneak in mushrooms, maca, matcha and chai makes it a great alternative coffee with better ingredients than most.”
Trend Themes
1. Mushroom-infused Beverages - Blending functional mushrooms into morning beverages is gaining popularity for its promised health benefits and unique flavors.
2. Cocoa-based Coffee Alternatives - Using whole bean cocoa as a primary ingredient in coffee substitutes is carving out a niche market for those seeking flavorful yet caffeine-rich morning drinks.
3. Functional Ingredient Blends - Combining ingredients like matcha, chai, and maca in one product appeals to health-conscious consumers looking for multifunctional wellness options.
Industry Implications
1. Health and Wellness - The health and wellness industry is seeing a surge in demand for beverages that offer more than just taste, aiming to provide various functional benefits.
2. Specialty Coffee - The specialty coffee industry is increasingly incorporating alternative ingredients to attract customers seeking unique and healthful caffeine experiences.
3. Natural Foods - Natural foods sector is innovating with cocoa, mushrooms, and other functional ingredients to create new beverage alternatives that cater to growing health trends.
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