Pink Chocolate Mochas

Tully's Ruby Chocolate Drink is a Special Valentine's Day Treat

Ahead of Valentine's Day this year, Japanese coffee chain Tully's is adding a romantic ruby chocolate drink to its menu that's topped with freeze-dried raspberry pieces that almost resemble red floral petals. The decadent new menu offering, the Ruby Chocolate White Mocha, can be ordered hot or cold and combines espresso and white chocolate, plus a colorful whipped cream topping that contains ruby chocolate.

As naturally pink ruby chocolate—the fourth kind of chocolate—is known to have a unique tart and sweet berry flavor, the drink offers a different twist on the classic mocha.

For special occasions like Valentine's Day and beyond, consumers can expect to be treated to more ruby chocolate beverages that offer creative explorations of this flavor.

Image Credit: Tully's

Ruby Chocolate Beverages
Consumers can expect a surge in demand for ruby chocolate beverages as it presents a unique twist on classic flavors
Special Occasion Menu Offerings
Foodservice operators can capitalize on holiday offerings to drive traffic and increase sales
Innovative Whipped Cream Toppings
Innovative whipped cream toppings that incorporate unusual flavors are becoming increasingly popular

Sectors Adopting This

Food and Beverage
Food and beverage companies can capitalize on the popularity of ruby chocolate to create unique and innovative products
Hospitality
Hotels and restaurants can add ruby chocolate menu offerings to attract guests looking for unique and memorable dining experiences
Specialty Retail
Specialty retailers can introduce ruby chocolate products to differentiate their offerings from competitors and drive sales
SCORE
2.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 29%
Activity 24%
Freshness 9%